Identity system / Brand application
Built on The Signal .
DECO CODE / Design + Engineering / Independent studio
The logo, its two marks, and the rules for using them.
01 / The markPreserve the logo. Expand the language.
Two marks, one logo.
02 / Signature elementsTheir use must have a reason
The O. A point of focus.
Use it where something starts, is selected or is reached. Never as filler.
Milestones / Chapters / Active filters / System moments
The E. Structure and rhythm.
Use them beside a statement, as a divider, or to set the order of a reading sequence.
Section labels / Dividers / Document structure
03 / Colour systemDisciplined use. Intentional contrast.
Four colours, four jobs.
- ink
#0E1015
Dark foundation - paper
#FDFDFD
Editorial space - orange
#FF641C
Core identity - Wildcard
#D7FF3F
Selective disruption
The bright orange is for graphic accents. Text on a light surface uses the darker #A93900, because the bright one fails the contrast check there.
04 / Typographic languageThe form is part of the message
Inter Display / IBM Plex Mono
Inter Display for the big statements, IBM Plex Mono for labels, numbers and buttons.
Built to Stand Apart.
Display / Tight tracking / Asymmetrical composition / Quiet metadata
05 / Application rulesWhere the marks go
DECO CODE / Case-study navigation
01 / NordiHouse
DECO CODE / Editorial index
The thinking behind the craft.
06 / PhilosophyNo graphic exists without a purpose
Every mark / has a job.
Originality is
in the decisions.
The grid, the type, the rhythm of the sections, the pictures and the marks all follow the same rules, so any page reads as this site.
Experiment / 001Start a conversation
The next Signal.
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