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Services / What I do

04 / Capabilities

From Idea To Impact.

Brand / Experience / Engineering / Long-term care

Six services, all done by the same person.

Discuss a project

01 / The disciplinesPick one or all six

What you can hire me for.

  1. Brand & identity

    Positioning, logo, colours and type, plus the rules that keep them consistent as the brand grows.

  2. Digital experiences

    Websites designed around who visits and what they came for, accessible and readable on any screen.

  3. Engineering & CMS

    React and TypeScript, a content model built for your data, and the back end to go with it.

  4. Search & discovery

    Technical SEO, content in more than one language, and being findable in AI search as well.

  5. Launch & evolution

    Hosting, DNS and e-mail, analytics, performance budgets, and changes after launch.

  6. Automation & tools

    AI connectors that draft product pages, posts and e-mails from your own data, and calculators that answer a buyer's question.

02 / Design and codeWhy both

Looks / and / works

Good design that loads slowly never gets seen.

I design the brand and the front end together. A layout that can’t be built well, or that slows the page down, isn’t finished.

03 / Two examplesIndustrial and personal

Technical B2B

Explain it before you sell it.

Engineers want to know how something works before they talk to anyone. On a B2B site like Solar Boosting’s, that decides the order of every page.

The renovate-or-replace guide of Solar Boosting on a phone in a standStudio render
Solar Boosting / B2B engineering, Solar Boosting case study01

Personal brand

Personality is the point.

A stylist and a solar company shouldn’t end up with the same website. The process is the same. The result looks nothing alike.

Each one starts from the client’s own story, audience and voice. The layout, the type and the details are made for that one brand, never adjusted from a template.

Darina Style on four devices on an ink desk: the home page, the style guide, the services page and the capsule wardrobe serviceStudio render
Darina Style / Personal brand, Darina Style case study02

04 / How it worksWhat you can expect

What happens when you say yes.

  1. 01 / Understand

    A call and a brief.

    We talk, then I write down what the site must do, for whom, and by when.

  2. 02 / Design

    Designs to comment on.

    The identity and the main pages first, at desktop and phone size.

  3. 03 / Engineer

    A working preview.

    I build the site and the CMS, test it for accessibility and speed, and send you a link.

  4. 04 / Evolve

    Launch and after.

    Analytics, fixes, and changes when you need them.

Experiment / 001Start a conversation

Start anywhere.

Bring me in for the first brand decision, or to fix one part of a site you already have.

Start a project