Disciplines / Search & AI discovery
Make Content Count.
Content / Structure / Multilingual / Technical SEO
Clear pages are easier to find, for people and for AI.
01 / My viewGood information architecture is good SEO
Clear / beats / clever
Discovery begins with clarity.
Most search problems are structure problems. If a page says plainly what it’s about and links to the right places, the keywords mostly take care of themselves.
02 / The practiceFive parts
How people find a site.
Content architecture
Which questions people search for, and which page answers each one.
Technical foundations
Proper HTML, one address per page, simple navigation and structured data.
Multilingual strategy
Each language written for its own readers, not machine-translated line by line.
Evidence & authority
Real explanations, a named author and a date on what you publish.
Measurement & evolution
Search Console and analytics, then changes based on what they show.
03 / See the systemContent decisions become design decisions
A page people can understand.
Short sections, real examples, a direct answer near the top, and a link to the next useful page. That’s what a reader needs, and search engines read it the same way.
View the NordiHouse case study
04 / Three stepsThe content model
Built around real questions.
01 / Understand
What do people need?
I list the questions your customers actually ask before deciding the site’s structure.
02 / Organise
Make content navigable.
Each page links to the services, examples and explanations a reader needs next.
03 / Improve
Learn from real use.
As the site grows, the data shows which pages people miss, and I fix those.
05 / What I won’t promiseSaid plainly
Search / AI / People
No tricks.
No guaranteed rankings.
I work on what lasts, which is useful content, accessibility and well-built pages. Better visibility is something we work towards and measure. Anyone who guarantees you a ranking is guessing.
06 / In practiceProjects that show it
Darina Style
A stylist’s site with advice pages and structured data, set up for search and AI answers.
AD Bau
A builder’s site with its search and AI set-up done from the start.
Solar Boosting
A solar-technology site in several languages, set up for search in each of them.
TKProfi
An HVAC shop whose catalogue and advice pages are set up for search and AI answers.
Start something worthwhile / 2026
Make it Easier to Find.
If people can’t find your site, tell me what they search for and I’ll look at why.
Start a project