01 / Architectural story
Work / Residential / NordiHouse
Nordi House.
Brand / Digital experience / Preview
Modular homes, with a site that explains how buying one works.
NordiHouse sells modular homes. I designed the identity and the website. The site is in preview, and the house pictures on it are illustrations for now.
01 / The contextA complex choice deserves a clear experience
An architectural story, not a catalogue.
Make choosing a home feel possible.
Buying a modular home means choosing a model, a layout and materials, usually from a long spec sheet. The site turns that into pages you can follow, and keeps the pictures that make people want the house in the first place.
02 / Visual languagePalette and type
Plain colours, plenty of space.
Colours taken from natural materials, wide margins and strict type. The brand should feel like architecture, not like fashion.
03 / Up closeStudio renders / The preview
The same site, eight ways in.
04 / The systemFrom the preview / Read, not redrawn
The brand, as the site draws it.
05 / Digital experienceThe project needs to work on every screen
Pick a model, then ask.
Each model has its own page, and the enquiry form comes after the details, on any screen size.
Model exploration / Editorial content / Contact flows / CMS
06 / A closer lookArchitecture in the details
07 / The scopeWhat I did
Four parts of one job.
01 / Identity
Identity
Logo, palette and type for a homes brand.
02 / Experience
Experience
Model pages and a simple way to enquire.
03 / Content
Content
Content structured so other languages can be added later.
04 / Engineering
Engineering
The front end for every width, and a CMS the team can maintain.
08 / Next workDiscover another world
09 / MeasuredThe preview build / PageSpeed Insights
The preview, measured.
Mobile
- Performance
- 100
- Accessibility
- 100
- Best practices
- 100
- SEO
- 66
- Largest contentful paint
- 1.0 s
- Total blocking time
- 0 ms
- Cumulative layout shift
- 0.00
Desktop
- Performance
- 100
- Accessibility
- 100
- Best practices
- 100
- SEO
- 66
- Largest contentful paint
- 400 ms
- Total blocking time
- 0 ms
- Cumulative layout shift
- 0.00
PageSpeed Insights (Lighthouse 13.6.0) · measured 13 November 2026
A preview is kept out of search engines on purpose (noindex), and Lighthouse counts that against SEO. The production site is indexable.
The full report
| Mobile | Desktop | |
|---|---|---|
| Performance | 100 | 100 |
| Accessibility | 100 | 100 |
| Best practices | 100 | 100 |
| SEO | 66 | 66 |
| Largest contentful paint | 1.0 s | 400 ms |
| First contentful paint | 1.0 s | 300 ms |
| Total blocking time | 0 ms | 0 ms |
| Cumulative layout shift | 0.00 | 0.00 |
| Speed index | 2.7 s | 900 ms |
Lab data: Lighthouse under simulated mobile and desktop conditions. Real visitors’ numbers can differ.
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