Work / Hospitality / Trulli sull’Aia

22 / Project story

Southern Stillness. Digital.

Hospitality / Puglia / Editorial

Four trulli on a small farm in the Itria Valley.

Guests decide on the feeling first and the practical details second. So the site shows the farm, the trulli and the valley before it gets to rooms, breakfast and the way there.

Client: Trulli sull’Aia
Sector: Hospitality

Trulli sull’Aia on four devices on an ink desk: the home page, the rooms page, the Itria Valley itineraries and the gallery

Studio render

01 / Destination / Puglia

B&B / Cisternino
Four trulli
Seven languages
Booking by request

01 / The experienceAtmosphere with purpose

Destination / Experience / Clarity

Let the place
speak first.

The pictures show the landscape, the trulli and the farm before the site asks anything of the visitor. Rooms, breakfast and directions come after, where people look for them.

02 / The visual languageOne small farm

Room for the pictures.

Quiet type, big pictures and pages that unfold in order. The menu stays short: rooms, breakfast, experiences, the area, the gallery and contact.

Six menu items / Big pictures / Seven languages

The east entrance of Trulli sull’Aia: a wooden door in a stone arch, the trulli’s cones behind the dry-stone wall — Hospitality / Place / Editorial02 / 05

03 / Up closeStudio renders / The preview

04 / In printStudio renders / The printed pieces

The same brand, on paper.

Studio render
01 / The print setThe guest guide
Studio render
02 / The spreadThe guest guide
Studio render
03 / The editionsOne guide, seven languages

05 / The systemFrom the preview / Read, not redrawn

The brand, as the site draws it.

01 / The brand boardLogo, colour, type, parts

Trulli sull’Aia, the home page, at 320, 768 and 1440 pixels side by side — 02 / Three widths320 · 768 · 1440 px

06 / The guest’s pathA story that is easy to use

Three steps to a stay.

01 / Discover
Find the feeling.
The farm and the valley first, with nothing competing.
02 / Understand
Know what to expect.
The four trulli, breakfast, and how far it is to Ostuni, Alberobello and the sea.
03 / Enquire
Take the next step.
Ask for a stay by e-mail, phone or WhatsApp, from any device.

07 / The content systemImage / Information / Flow

Outside, then in.

Trulli sull’Aia from the air: a row of grey stone cones on white walls among olive trees — Arrival / Architecture01 / 02

A room inside a trullo: two iron beds, a small deep window in the white stone wall — Interior mood02 / 02

08 / Different worldsThe same editorial discipline

Other clients, other voices.

A stylist, a B&B and an industrial firm shouldn’t sound alike. I work the same way for all three, and they still come out looking nothing alike.

View the Darina Style case study

Darina Style on four devices on an ink desk: the home page, the style guide, the services page and the capsule wardrobe service — Darina Style / Other work, View the Darina Style case study

09 / MeasuredThe preview build / PageSpeed Insights

The preview, measured.

Mobile

Performance: 97
Accessibility: 100
Best practices: 100
SEO: 100

Largest contentful paint: 2.6 s
Total blocking time: 10 ms
Cumulative layout shift: 0.00

Desktop

Performance: 100
Accessibility: 100
Best practices: 100
SEO: 100

Largest contentful paint: 600 ms
Total blocking time: 10 ms
Cumulative layout shift: 0.00

PageSpeed Insights (Lighthouse 13.6.0) · measured 13 November 2026

The full report

The full report
	Mobile	Desktop
Performance	97	100
Accessibility	100	100
Best practices	100	100
SEO	100	100
Largest contentful paint	2.6 s	600 ms
First contentful paint	1.1 s	300 ms
Total blocking time	10 ms	10 ms
Cumulative layout shift	0.00	0.00
Speed index	2.0 s	800 ms