Work / Fashion / Personal brand
Style is Personal.
Identity / Personal styling / Preview
A website that sounds like the person behind it.
Darina is a personal stylist. I did her brand, the website and its search set-up.
One person / A recognisable voice
A site with an opinion about clothes.
01 / The ideaWhy it looks like this
Personality / Not a template
Individuality is
the whole point.
A stylist sells her own eye, so the site has to show it. The type and the photographs follow her taste, and the pages still explain plainly what she offers.
02 / Up closeStudio renders / The live site
The same site, eight ways in.
01 / The toolThe style guide 
02 / On a phoneThe capsule wardrobe service 
03 / The detailThe style guide, close up 
04 / Straight onAll four devices 
05 / The monitorThe home page 
06 / Laptop and phoneThe capsule wardrobe service 
07 / The tabletThe services page 
08 / The whole deskFrom high on the left
03 / In printStudio renders / The printed pieces
The same brand, on paper.
01 / The print setThe media kit 
02 / The spreadThe media kit 
03 / Gift vouchersIn a stack 
04 / The print setThree outfit formulas 
05 / The spreadThree outfit formulas 
06 / The editionsThe guides, printed 
07 / The print setThe autumn/winter e-book 
08 / The spreadThe autumn/winter e-book
04 / The systemFrom the live site / Read, not redrawn
The brand, as the site draws it.
05 / The client zoneNavy / Emerald / Noir
One site, four moods.
01 / The client zoneSigned in, Navy 
02 / Across palettesAdvice in Emerald 
03 / On a phoneThe home page in Noir
06 / Four palettesOne personal brand / Chosen by the visitor
One wardrobe, four palettes.
Darina Style comes in four palettes: Bordeaux, Navy, Emerald and Noir. A visitor picks one in the header, and the site remembers it on every page, the client zone included.
07 / Service architectureServices first
A calmer path / to the right service.
Help people see
what comes next.
Each service has its own page with what’s included and how it goes, so visitors know what they’re asking for before they write.
01
Discover
What a stylist can actually change for you.
02
Explore
The service that fits you, out of several.
03
Decide
How it works and what you get at the end.
04
Connect
A short form to start the first conversation.
08 / A consistent experienceOne identity / Different surfaces
Her look, my rules.
The look is hers. The accessibility, readable type and layout rules underneath are the same ones every site of mine follows.
Back to all projects
09 / MeasuredThe live site / PageSpeed Insights
The live site, measured.
Mobile
- Performance
- 100
- Accessibility
- 100
- Best practices
- 100
- SEO
- 100
- Largest contentful paint
- 1.2 s
- Total blocking time
- 0 ms
- Cumulative layout shift
- 0.00
Desktop
- Performance
- 100
- Accessibility
- 100
- Best practices
- 100
- SEO
- 100
- Largest contentful paint
- 300 ms
- Total blocking time
- 0 ms
- Cumulative layout shift
- 0.00
PageSpeed Insights (Lighthouse 13.6.0) · measured 13 November 2026
The full report
| Mobile | Desktop | |
|---|---|---|
| Performance | 100 | 100 |
| Accessibility | 100 | 100 |
| Best practices | 100 | 100 |
| SEO | 100 | 100 |
| Largest contentful paint | 1.2 s | 300 ms |
| First contentful paint | 1.1 s | 300 ms |
| Total blocking time | 0 ms | 0 ms |
| Cumulative layout shift | 0.00 | 0.00 |
| Speed index | 1.3 s | 500 ms |
Lab data: Lighthouse under simulated mobile and desktop conditions. Real visitors’ numbers can differ.
Run it yourself on PageSpeed Insights (opens in a new tab)01 / More projectsNext one
More projects.
Start something worthwhile / 2026
Let the Personality Show.
If your work is personal, your website should be too. Tell me about it.
Start a project