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Services / Strategy through delivery

28 / DECO CODE

Idea To Impact.

Discover / Define / Design / Build / Measure / Evolve

Everything a project needs, done by the same person.

Start your brief

01 / The offerStrategy / Design / Engineering / Growth

End to end / One person

Different disciplines,
one system.

Research, identity, UX, copy, code and measurement should shape each other. When four suppliers deliver them separately, the joins show. I do them together, so each decision gets checked against the others.

02 / The complete service mapEvery stage / One continuous process

Eight parts, in order.

  1. Research & discovery

    Who the audience is, interviews with the people involved, a look at competitors and the market, and where the openings are.Audience / Competition / Positioning

  2. Brand strategy & concept

    A direction for the name if it needs one, what the brand promises, how it sounds, what sets it apart, and the first concepts.Discovery / Brand platform / Concept

  3. Identity & art direction

    Logotypes, colours, light and dark themes, type, the rules that hold them together, and brochures, business cards and e-mails.Logo / Type / Colour / Print

  4. UX, UI & content

    Site structure, the paths people take, wireframes and prototypes, the copy, and controls everyone can use.Flow / Content / Components / WCAG

  5. Engineering & bespoke CMS

    The front end, APIs and integrations, the content model, every language, and a CMS built for the project.React / TypeScript / CMS / APIs

  6. SEO, GEO & AI discovery

    Site structure for search, metadata, structured data where it fits, clean technical basics, and clear answers to the questions people ask.SEO / Content / GEO / AIO

  7. Analytics & measurement

    What to track and what counts as a conversion, measurement only after consent, testing, and reports that say what the numbers mean.Consent / Events / Reporting

  8. Launch, operations & growth

    Speed and accessibility checks, hosting, DNS and e-mail set-up, the release, training, and fixes and changes afterwards.Deploy / Monitor / Learn / Improve

03 / Tangible deliverablesWhat you get

An identity. A platform. A system.

The scope changes with the project. You always get the files, the documentation and the keys.

  1. 01

    A usable identity

    Logo files, design tokens, colour and type rules, templates.

  2. 02

    A working product

    A site that works on every screen, a CMS, the integrations, and notes on running it.

  3. 03

    A measurable system

    The search basics in place, analytics that track what matters, and the test results.

  4. 04

    A sustainable handover

    Documentation, training, every account in your name, and a list of what could come next.

04 / Proven applicationReal projects / Different problems

Same standard, different projects.

The house comparison of NordiHouse open on a laptop, a monitor behind it on an ink deskStudio render
NordiHouse / Brand + experience, NordiHouse case study04 / 05
The heating-cost calculator of TKProfi on a laptop and the heat-pump questionnaire on a phone, seen from the rightStudio render
Technical B2B / Complex content, TKProfi case study04 / 05

05 / Measure what mattersNo magic numbers / Clear acceptance

Quality / Accessibility / Search

Great to look at.
Better to use.

We agree on requirements for speed, accessibility, content and analytics that can be checked. I don’t promise a score of 100 everywhere or a place in search results.

Capabilities / Start a conversation

Bring the Problem. I’ll Build it.

The person you talk to first is the one who writes the code.

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