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Service / Digital experiences & engineering

09 / Deep dive

Design With Purpose .

UX / Content / Accessibility / Development / CMS

Sites designed around what people come to do.

01 / The promiseWhy one person

Design and code / in one head.

Design and code should feel like one decision.

I decide the layout knowing how it will be built, and write the code knowing why the layout is that way. A page that looks great and can’t be used isn’t finished.

02 / What the service includesFive parts

What’s included.

  1. Information architecture

    What goes on which page, in what order, and how people find it.

  2. Product & interface design

    Every screen and its states (empty, loading, error) at every width.

  3. Front-end engineering

    React and TypeScript, components with tests, and a performance budget the build has to meet.

  4. Custom CMS & integration

    A CMS shaped around your content, in every language you need, with a proper handover.

  5. Quality & launch

    An accessibility review, analytics, the basics of search, hosting, and maintenance after launch.

03 / One exampleNordiHouse at three widths

Same design, every screen.

NordiHouse has to look right on a wide monitor and still work on a phone. That takes layout rules for each width, not one design scaled down.

View the NordiHouse case study
The house comparison of NordiHouse open on a laptop, a monitor behind it on an ink deskStudio render
NordiHouse / Responsive presentation study, View the NordiHouse case study01

04 / Quality is part of the workChecked before launch

What I check before launch.

05 / The workflowFour stages

How a website gets made.

  1. 01 / Understand

    Brief.

    Who it’s for, what it has to do, and what content already exists.

  2. 02 / Design

    Design.

    Layouts and components for this site, accessible from the first sketch.

  3. 03 / Engineer

    Build.

    The code, the CMS and the integrations, then testing until it’s fast everywhere.

  4. 04 / Evolve

    Improve.

    Help for your team after launch, and numbers on what people actually do.

Experiment / 001Start a conversation

Bring me the hard one.

The unusual or technically awkward projects are the ones I enjoy most.

Start a project