Studio / Experience / London & beyond
London Shaped The craft.
London / Personal career / Front-end engineering
Thirteen years in London agencies, before DECO CODE existed.
01 / Professional backgroundPersonal experience / Not a client list
Years / Front-end development & UI engineering
22+
Learned in London, used here.
London agencies first, then long-running enterprise platforms, now independent brand projects. The same habits run through all of it: designs that hold up, precise code, and attention to whoever uses the result.
02 / The perspectiveAgency experience / Individual contribution
London / A career / in digital craft
The work changes.
The standards stay.
This is the founder’s personal professional background, as his CV states it. Past employers and project brands are shown as context, not as current DECO CODE customers, endorsements or partnerships.
03 / Selected London experienceAgencies / Career chapters / Brands
Built in teams, on other people’s brands.
2005–2007LDM
The first London job: senior operator and designer at a litigation-support firm, who also made its websites, brochures and business cards.
2007–2008Simply Business (Xbridge)
Front-end for in-house products and financial clients: static and Movable Type sites, e-mail campaigns, accessibility by hand.
2008–2010The BIO Agency
Complete site builds and Facebook apps, from scoping to QA. Boomerang TV was a BIMA 2009 finalist, Incredikids an LIA 2009 finalist.
2010–2011Virgin Media & R/GA
Virgin Media Shorts, a high-traffic film contest; at R/GA, Aston Martin’s templates and We Are Tennis for BNP Paribas, which won a Cyber Silver Lion at Cannes in 2011.
2010–2012Sapient
Unilever’s Recipedia, Knorr and TONI&GUY, the Coca-Cola Olympics site and HSBC’s wealth-planning calculators.
2012Tribal DDB, We Are Everywhere & Critical Mass
Guinness Arthur’s Day, Volkswagen’s site and mobile site, Selfridges’ Nike brand room and Citi Prestige, multilingual and built to AA.
2013–2014Skystack, Velti & RY
A redesigned app with D3 graphs, New Look’s mobile site, Walkers’ TV-linked campaign, and prototypes for Shell and Clarksons.
2014–2015AKQA
The new MINI website on Adobe AEM 6: components, author-mode controls, mobile first.
2015–2016Ogilvy & Saatchi & Saatchi
Avios’s reward-flight search in AngularJS and D3; Toyota launch pages in Tridion for 32 markets.
2016–2017Sapient Global Markets
Lead front-end on Open Banking and the commercial onboarding platform for three banking brands, React and Redux, 90 % test coverage.
04 / Selected project brand experiencePersonal experience / No endorsement implied
Brands I worked on, for my employers.
- MINIAutomotive / AKQA
- ToyotaAutomotive / Saatchi & Saatchi
- Aston MartinAutomotive / R/GA
- BNP ParibasWe Are Tennis / R/GA / Cannes Silver Lion 2011
- LloydsBanking / Sapient
- HSBCBanking / Sapient
- ShellEnergy / RY
- Coca-ColaConsumer / Sapient
- UnileverConsumer / Sapient
- GuinnessBrand / Tribal DDB
- VolkswagenAutomotive / Tribal DDB
- SelfridgesRetail / We Are Everywhere
- Virgin MediaMedia / Virgin Media
- AviosTravel / Ogilvy
- SantanderBanking / The BIO Agency
- Cartoon NetworkEntertainment / The BIO Agency
Brand names describe the founder’s prior professional project experience as an employee or contractor of the agencies named. DECO CODE does not claim these organisations as its own clients, partners or sponsors.
05 / Now / Independent studioGlobal practice / Individual work
Now, on my own.
That experience now goes into identities, complicated content and custom products for DECO CODE’s own clients, each built around what it needs.
London agencies / then DECO CODE
Meet the studio
London / Start a conversation
Global Craft. Personal Care.
You work with me directly, and the London years come with me.
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