Complex Made Clear.

Industrial B2B / Product explanation

Notes on explaining a repair most buyers haven’t heard of.

What I learned writing and designing solarboosting.cz, in the order it came up.

By Martin Hyršal — Founding principal · Design × Engineering
2 min read
Updated 14 November 2026

The whole desk from high on the left: Solar Boosting on a tablet, a monitor, a laptop and a phone

Studio render

01 / The technology context

01 / The communication challengeIndustrial clarity / No clichés

A complex product / A clear explanation

Technical credibility needs structure.

Solar Boosting renovates panels on site instead of replacing them. The engineers at a plant want to know how it works; the person with the budget wants to know whether it is worth it. One site has to answer both.

02 / Explaining the serviceA path through the information

The order the page follows.

Recognise the problem.
Start with what an operator may already have noticed, and why it is worth a closer look.
Understand the method.
Plain sentences for each step, and a simple diagram where the words get long.
Check the fit.
Which plants it suits, and what it needs on site.
Take the next step.
Say what an assessment needs and how to ask for one. No sales pitch.

03 / Information designOne visual language / Multiple audiences

Say where it doesn’t fit.

The page says what the method does, where it fits and where it doesn’t, and what the engineers have to check on site before anyone commits.

The repowering calculator of Solar Boosting on a tablet, close up — Technical story / System thinking, Solar Boosting case study03 / 05

04 / Project componentsFrom story to operable site

What went into the site.

Information architecture
The customer’s questions first, the technical detail under them.
Multilingual content
The same structure and the same claims in Czech, English and German.
Frontend engineering
Fast pages that work on a phone.

05 / More workExperience across industries