Work / SBD Hradec Králové / Pitch concept
Heritage Made Useful.
Brand / Website / Booking system / Print
A housing cooperative, rebuilt as a service.
01 / The briefResidents / Committees / Prospects
Pitch concept / Not a commissioned build
Made from
the city itself.
SBD Hradec Králové manages housing cooperatives and owners’ associations for residents from thirty to well over eighty-five. I pitched a brand taken from the city: Kotěra’s and Gočár’s modernist Hradec, where the Labe meets the Orlice. And a website that says in plain Czech where the form is, how long it takes and what it costs.
02 / The brand bible80 pages / Ten chapters
One system, written down.
An eighty-page brand bible: the mark in six variants, five colours that each have one job, three typefaces with three roles, the voice with its five tones, and the rules for paper, e-mail, signage and the web. Every colour pair is checked for WCAG AA before it is allowed.
Pitch concept / Studio renders of the prototype
03 / Up closeStudio renders / The prototypes
The same pitch, nine ways in.
01 / The toolThe booking calendar 
02 / On a phoneChoosing a department 
03 / The detailThe booking calendar, close up 
04 / Across sizesThe residents’ hub 
05 / Straight onAll four devices 06 / The monitorThe home page template 
07 / Laptop and phoneChoosing a department 
08 / The tabletThe residents’ hub 
09 / The whole deskFrom high on the left
04 / In printStudio renders / The printed pieces
The same brand, on paper.
01 / The print setThe brand bible 
02 / The spreadThe brand bible 
03 / Business cardsIn a stack 
04 / The print setThe brochure 
05 / The spreadThe brochure 
06 / The editionsTen templates, one system
05 / What the pitch heldBrand / Web / Booking / Print
Everything a resident touches.
A WordPress theme.
Thirteen responsive templates: home, the residents’ hub, task pages, committees, news, documents, contact, the price list and forms.
A booking system.
A click-through prototype: eight screens for a visitor, seven edge cases (a taken slot, a holiday, a cancelled visit) and the staff’s own view of the day.
Print in the same voice.
A thirteen-chapter brochure, ten templates for everyday documents, business cards and office stamps.
Five e-mails.
A monthly letter, an urgent notice, a statement, a formal invitation and a welcome. One layout, readable on a phone.
06 / Designed for 30 to 85+Readable / Plain / Accessible
Calm, specific, for everyone.
01 / Plain Czech
Specific.
‘The form is here, fourteen days, no fee.’ No adjectives.
02 / Readable
Large.
Generous type and contrast for readers well past eighty.
03 / Phone first
In the hand.
Every task and every booking step works on a phone.
04 / Accessible
AA at least.
WCAG 2.2 AA as the floor, checked pair by pair.
01 / More projectsNext one
More projects.
Design / Code / Beyond
Heritage, Put to work.
People trust a brand that is specific: which form, how long, what it costs.
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