Disciplines / Multilingual experiences
One idea. Many Languages.
Content / Architecture / Localization / SEO
Each language written for the people reading it.
01 / My viewThe right language / The right context
A language is more / than a flag
One coherent idea.
Many local voices.
Translating the words is the easy part. The harder part is deciding what changes per market (prices, examples, legal text, sometimes the whole argument), and that has to be in the structure from the start.
02 / Content systemsDifferent markets / Shared foundation
One structure, every language.
Language-aware architecture.
Clear addresses per language, the right metadata, and every page linked to its translations.
Localized editorial content.
Terms and examples that make sense to each audience, not a word-for-word copy.
Flexible content models.
The same components everywhere, with room for what differs between markets.
Findability in each market.
Search set up per language, so each version can be found in its own market.
Long-term editorial ownership.
Publishing in several languages stays manageable for whoever does it.
03 / Building the structureOne content model
Same pages, different languages.
The structure stays the same in every language. What’s said in it can change from one market to the next.
Search & AI discovery service
04 / Three questionsDecisions before development
01 / People
Who is reading?
Audience / language / decision context
02 / Content
What must differ?
Claims / terminology / guidance
03 / Operation
Who owns updates?
Workflow / approvals / maintainability
05 / Where it mattersReal projects / Different needs
Made in Czechia, read abroad.
A solar company selling to Germany or a B&B in Puglia needs more than one language, and the brand has to stay the same in all of them.
A good problem / A better response
Which markets next?
Tell me which countries you want to reach, and I’ll work out how the site should handle them.
Start a project